We are thrilled to share the effective strategies we put into action, resulting in the remarkable outcomes and success we accomplished:
Development of Strategy: As the product was priced low, content from the official profile was not cost-efficient, as the company had no presence on TikTok before. Building followers from the start was a challenge. However, to overcome this hurdle, it was decided to use affiliates marketing effectively, and it worked.
High Bidding Cost: The bidding cost was high in the industry as the product prices are on the low end, so we could not afford high CPC. Therefore, ads were run only on ad creatives that had an excellent conversion rate.
High Return Rate: A high return rate was a major concern when we started, as is common in the shoe industry. We analyzed all the reasons which may cause returns and made sure that the listings were appropriately designed to give the user sufficient information to make their initial purchase correctly. Moreover, creators were guided to advise their audience about sizes to their customers, which helped control this number as well.
Account Health Management: This is very crucial with respect to TikTok Shop, and special attention was paid in that regard. A dedicated specialist was assigned to resolve any violations raised by the TikTok Shop team to ensure that it is always in the excellent range.
Limited Budget: This was not a major concern on TikTok Shop because of the TikTok Shop promotions campaigns, where the customer was facilitated with many coupons. Moreover, an ads bonus was also given to us, which was really helpful.