Top 200 TikTok Influencers in the UK’s Pet Industry in August 2023
When navigating the realm of TikTok influencers, especially within the bustling UK’s pet industry, brands often face the challenge of selection. Who is the best fit for their product? Which influencer can effectively bridge the gap between the brand and the audience? As the influencer market evolves, the answer has become slightly easier with the advent of the ‘TikTok Shop’. This feature has been a game-changer for both influencers and brands. Influencers can seamlessly promote products, and brands can offer commissions for every sale made through these promotions and more improtantly can choose the influencer based on their sales history. It has transformed the dynamics of organic marketing, and many are reaping the rewards.
Anna Archer (@annaarcherfitness)
- Creator ID: annaarcherfitness
- Creator Follows: 1.58m
- Followers Gained Last 28 Days: 200.27k
- Videos: 1.04k
- Videos Average Play Volume: 424.53k
- Average Likes: 64.59k
- Engagement Rate: 15.21%
Moet the Blind Cat (@moetblindcat)
- Creator ID: moetblindcat
- Creator Follows: 1.26m
- Followers Gained Last 28 Days: 77.81k
- Videos: 1.78k
- Videos Average Play Volume: 171.04k
- Average Likes: 26.20k
- Engagement Rate: 15.32%
Nala the Needy Rottie (@nala_the_needy_rottie)
- Creator ID: nala_the_needy_rottie
- Creator Follows: 2.14m
- Followers Gained Last 28 Days: 66.50k
- Videos: 433
- Videos Average Play Volume: 2.12m
- Average Likes: 322.44k
- Engagement Rate: 15.17%
Jyn (@mycatjyn)
- Creator ID: mycatjyn
- Creator Follows: 414.68k
- Followers Gained Last 28 Days: 47.80k
- Videos: 260
- Videos Average Play Volume: 933.18k
- Average Likes: 139.73k
- Engagement Rate: 14.97%
Amazing Toy 996 (@amazingtoy996)
- Creator ID: amazingtoy996
- Creator Follows: 907.90k
- Followers Gained Last 28 Days: 45.43k
- Videos: 400
- Videos Average Play Volume: 23.83k
- Average Likes: 780
- Engagement Rate: 3.27%
Frog Dad 🐸 (@frog._.dad)
- Creator ID: frog._.dad
- Creator Follows: 629.39k
- Followers Gained Last 28 Days: 45.02k
- Videos: 385
- Videos Average Play Volume: 444.17k
- Average Likes: 95.77k
- Engagement Rate: 21.56%
Hungry Marie 🦁 (@marieguangtk)
- Creator ID: marieguangtk
- Creator Follows: 520.70k
- Followers Gained Last 28 Days: 41.80k
- Videos: 161
- Videos Average Play Volume: 80.94k
- Average Likes: 10.79k
- Engagement Rate: 13.33%
Pawsome Pets (@pawsomepets)
- Creator ID: pawsomepets
- Creator Follows: 1.13m
- Followers Gained Last 28 Days: 36.09k
- Videos: 966
- Videos Average Play Volume: 861.13k
- Average Likes: 81.15k
- Engagement Rate: 9.42%
Bobbie the Persian (@thatcatbobbie)
- Creator ID: thatcatbobbie
- Creator Follows: 2.36m
- Followers Gained Last 28 Days: 33.39k
- Videos: 659
- Videos Average Play Volume: 930.84k
- Average Likes: 154.21k
- Engagement Rate: 16.56%
Ronnie, Daisy & Bunmom Sarah🤍
- Creator ID: ronnietheminilop
- Creator Follows: 125.73k
- Followers Gained Last 28 Days: 31.49k
- Videos: 432
- Videos Average Play Volume: 218.64k
- Average Likes: 13.83k
- Engagement Rate: 6.33%
Good Boy Ollie
- Creator ID: good.boy.ollie
- Creator Follows: 6.68m
- Followers Gained Last 28 Days: 29.62k
- Videos: 430
- Videos Average Play Volume: 4.30m
- Average Likes: 840.43k
- Engagement Rate: 19.54%
Eevee Bork the Shiba Inu
- Creator ID: eevee.bork
- Creator Follows: 1.75m
- Followers Gained Last 28 Days: 28.67k
- Videos: 950
- Videos Average Play Volume: 355.30k
- Average Likes: 44.29k
- Engagement Rate: 12.47%
user99961825434
- Creator ID: pythoncoun
- Creator Follows: 6.84m
- Followers Gained Last 28 Days: 28.48k
- Videos: 509
- Videos Average Play Volume: 6.49m
- Average Likes: 450.71k
- Engagement Rate: 6.94%
Noodle and Tilde
- Creator ID: noodleandtilde
- Creator Follows: 1.66m
- Followers Gained Last 28 Days: 27.66k
- Videos: 638
- Videos Average Play Volume: 906.83k
- Average Likes: 173.78k
- Engagement Rate: 19.16%
Sean the Sheepman
- Creator ID: seanthesheepman
- Creator Follows: 3.92m
- Followers Gained Last 28 Days: 26.69k
- Videos: 1.43k
- Videos Average Play Volume: 1.08m
- Average Likes: 117.95k
- Engagement Rate: 10.85%
Merry & Pippin
- Creator ID: crayzee_cat
- Creator Follows: 506.02k
- Followers Gained Last 28 Days: 21.36k
- Videos: 105
- Videos Average Play Volume: 782.78k
- Average Likes: 126.60k
- Engagement Rate: 16.17%
Bella & Luna
- Creator ID: xbella.lunax
- Creator Follows: 297.78k
- Followers Gained Last 28 Days: 20.69k
- Videos: 1.25k
- Videos Average Play Volume: 59.93k
- Average Likes: 7.67k
- Engagement Rate: 12.80%
TJ The Frenchie
- Creator ID: tjthefrenchie
- Creator Follows: 658.29k
- Followers Gained Last 28 Days: 18.13k
- Videos: 1.89k
- Videos Average Play Volume: 183.29k
- Average Likes: 10.82k
- Engagement Rate: 5.91%
Myla.thebluestaffy🤍
- Creator ID: myla.thebluestaffy
- Creator Follows: 1.10m
- Followers Gained Last 28 Days: 17.57k
- Videos: 465
- Videos Average Play Volume: 603.08k
- Average Likes: 116.32k
- Engagement Rate: 19.28%
BulldogPabs
- Creator ID: bulldogpabs
- Creator Follows: 1.72m
- Followers Gained Last 28 Days: 16.84k
- Videos: 1.35k
- Videos Average Play Volume: 262.52k
- Average Likes: 27.60k
- Engagement Rate: 10.52%
BeetleJuice
- Creator ID: faze_beetle
- Creator Follows: 350.45k
- Followers Gained Last 28 Days: 16.40k
- Videos: 198
- Videos Average Play Volume: 158.47k
- Average Likes: 14.52k
- Engagement Rate: 9.17%
Spaniel Lucia
- Creator ID: thatspaniellucia
- Creator Follows: 453.69k
- Followers Gained Last 28 Days: 16.01k
- Videos: 675
- Videos Average Play Volume: 49.63k
- Average Likes: 8.03k
- Engagement Rate: 16.18%
lola_and_popps
- Creator ID: lola_and_popps
- Creator Follows: 366.94k
- Followers Gained Last 28 Days: 15.20k
- Videos: 683
- Videos Average Play Volume: 242.74k
- Average Likes: 29.53k
- Engagement Rate: 12.17%
Eat with GG
- Creator ID: ggflavour
- Creator Follows: 250.60k
- Followers Gained Last 28 Days: 14.56k
- Videos: 887
- Videos Average Play Volume: 153.22k
- Average Likes: 11.15k
- Engagement Rate: 7.28%
Becky Giles
- Creator ID: beckygiles
- Creator Follows: 965.29k
- Followers Gained Last 28 Days: 13.09k
- Videos: 951
- Videos Average Play Volume: 878.61k
- Average Likes: 32.73k
- Engagement Rate: 3.73%
🌍〽️🐝 TheMotherGothel ™️
- Creator ID: themothergothel
- Creator Follows: 1.59m
- Followers Gained Last 28 Days: 12.71k
- Videos: 1.12k
- Videos Average Play Volume: 880.16k
- Average Likes: 114.43k
- Engagement Rate: 13%
Kiki and Koko 🐾 | Beagles
- Creator ID: beagleskiko
- Creator Follows: 296.71k
- Followers Gained Last 28 Days: 12.21k
- Videos: 715
- Videos Average Play Volume: 245.08k
- Average Likes: 25.20k
- Engagement Rate: 10.28%
Chucky
- Creator ID: parrotsofprimrosehill
- Creator Follows: 185.24k
- Followers Gained Last 28 Days: 11.87k
- Videos: 257
- Videos Average Play Volume: 268.37k
- Average Likes: 34.36k
- Engagement Rate: 12.80%
this_esme
- Creator ID: this_esme
- Creator Follows: 508.80k
- Followers Gained Last 28 Days: 11.76k
- Videos: 386
- Videos Average Play Volume: 200.57k
- Average Likes: 35.31k
- Engagement Rate: 17.61%
BruhPuppy
- Creator ID: bruhpuppy
- Creator Follows: 387.60k
- Followers Gained Last 28 Days: 11.27k
- Videos: 1.08k
- Videos Average Play Volume: 381.41k
- Average Likes: 64.66k
- Engagement Rate: 16.95%
Roo 😼
- Creator ID: roo.mercury
- Creator Follows: 364.76k
- Followers Gained Last 28 Days: 10.67k
- Videos: 915
- Videos Average Play Volume: 338.81k
- Average Likes: 47.50k
- Engagement Rate: 14.02%
Gwenni
- Creator ID: gwennitheworkingcocker
- Creator Follows: 199.20k
- Followers Gained Last 28 Days: 9.32k
- Videos: 164
- Videos Average Play Volume: 270.68k
- Average Likes: 41.53k
- Engagement Rate: 15.34%
WinghamWildlifePark
- Creator ID: winghamwildlifepark
- Creator Follows: 59.57k
- Followers Gained Last 28 Days: 8.74k
- Videos: 390
- Videos Average Play Volume: 58.92k
- Average Likes: 8.40k
- Engagement Rate: 14.26%
Farmer Lel
- Creator ID: farmer_lel
- Creator Follows: 144.36k
- Followers Gained Last 28 Days: 8.69k
- Videos: 1.75k
- Videos Average Play Volume: 39.09k
- Average Likes: 3.44k
- Engagement Rate: 8.82%
Lauren & Pepper 💓
- Creator ID: pepperthepom_x
- Creator Follows: 164.26k
- Followers Gained Last 28 Days: 8.60k
- Videos: 474
- Videos Average Play Volume: 292.52k
- Average Likes: 43.65k
- Engagement Rate: 14.92%
Eddie ASMR
- Creator ID: fararaasmr
- Creator Follows: 83.23k
- Followers Gained Last 28 Days: 7.51k
- Videos: 233
- Videos Average Play Volume: 45.43k
- Average Likes: 2.15k
- Engagement Rate: 4.74%
Funny_animals56
- Creator ID: funny_animals560
- Creator Follows: 72.50k
- Followers Gained Last 28 Days: 7.17k
- Videos: 90
- Videos Average Play Volume: 169.03k
- Average Likes: 11.50k
- Engagement Rate: 6.80%
Mila.the.chi
- Creator ID: mila.the.chi
- Creator Follows: 198.78k
- Followers Gained Last 28 Days: 6.22k
- Videos: 127
- Videos Average Play Volume: 587.53k
- Average Likes: 98.43k
- Engagement Rate: 16.75%
Sully & Irwin
- Creator ID: sullyandirwin
- Creator Follows: 389.80k
- Followers Gained Last 28 Days: 5.79k
- Videos: 315
- Videos Average Play Volume: 339.66k
- Average Likes: 47.66k
- Engagement Rate: 14.03%
Herbal Dog Company Official
- Creator ID: herbaldogco
- Creator Follows: 43.54k
- Followers Gained Last 28 Days: 5.39k
- Videos: 930
- Videos Average Play Volume: 13.39k
- Average Likes: 266
- Engagement Rate: 1.99%
Bodywork by Alice
- Creator ID: bodyworkbyalice
- Creator Follows: 70.10k
- Followers Gained Last 28 Days: 5.13k
- Videos: 175
- Videos Average Play Volume: 205.56k
- Average Likes: 23.96k
- Engagement Rate: 11.66%
Libby🌪️
- Creator ID: libbyives
- Creator Follows: 27.83k
- Followers Gained Last 28 Days: 5.08k
- Videos: 61
- Videos Average Play Volume: 3.45k
- Average Likes: 400
- Engagement Rate: 11.58%
BUSTER & BONNIE 🫶🏼
- Creator ID: thegeordieshepherds
- Creator Follows: 354.35k
- Followers Gained Last 28 Days: 4.94k
- Videos: 449
- Videos Average Play Volume: 653.21k
- Average Likes: 89.69k
- Engagement Rate: 13.73%
GSD Bear
- Creator ID: _gsdbear
- Creator Follows: 413.51k
- Followers Gained Last 28 Days: 4.83k
- Videos: 420
- Videos Average Play Volume: 294.70k
- Average Likes: 21.57k
- Engagement Rate: 7.32%
The Trickstars
- Creator ID: the_trickstars
- Creator Follows: 1.88m
- Followers Gained Last 28 Days: 4.71k
- Videos: 122
- Videos Average Play Volume: 2.77m
- Average Likes: 418.66k
- Engagement Rate: 15.07%
Karl Grnwd & My Animal Friends
- Creator ID: karlandmyanimalpals
- Creator Follows: 65.87k
- Followers Gained Last 28 Days: 4.66k
- Videos: 573
- Videos Average Play Volume: 150.15k
- Average Likes: 25.31k
- Engagement Rate: 16.86%
Holly and Lola
- Creator ID: poopydoglola
- Creator Follows: 7.15k
- Followers Gained Last 28 Days: 4.54k
- Videos: 97
- Videos Average Play Volume: 104.52k
- Average Likes: 12.33k
- Engagement Rate: 11.80%
frenchbulldogmemes
- Creator ID: frenchbulldogmemes
- Creator Follows: 163.82k
- Followers Gained Last 28 Days: 3.95k
- Videos: 308
- Videos Average Play Volume: 209.61k
- Average Likes: 10.52k
- Engagement Rate: 5.02%
Dora and Teddy
- Creator ID: a_dora_bull
- Creator Follows: 378.42k
- Followers Gained Last 28 Days: 3.81k
- Videos: 439
- Videos Average Play Volume: 575.15k
- Average Likes: 109.61k
- Engagement Rate: 19.06%
Lauren Ella Equine
- Creator ID: laurenellaequine
- Creator Follows: 626.42k
- Followers Gained Last 28 Days: 3.67k
- Videos: 720
- Videos Average Play Volume: 691.93k
- Average Likes: 44.82k
- Engagement Rate: 6.48%
Pony Piez
- Creator ID: ponypiez
- Creator Follows: 27.63k
- Followers Gained Last 28 Days: 3.56k
- Videos: 811
- Videos Average Play Volume: 22.98k
- Average Likes: 2.83k
- Engagement Rate: 12.35%
Petsandme
- Creator ID: ihavepet
- Creator Follows: 216.89k
- Followers Gained Last 28 Days: 3.53k
- Videos: 234
- Videos Average Play Volume: 1.27m
- Average Likes: 46.54k
- Engagement Rate: 3.66%
Charli_Puppydog
- Creator ID: charli_puppydog
- Creator Follows: 834.72k
- Followers Gained Last 28 Days: 3.45k
- Videos: 1.32k
- Videos Average Play Volume: 276.05k
- Average Likes: 54.76k
- Engagement Rate: 19.84%
Groomi Pet Care
- Creator ID: groomitooluk
- Creator Follows: 35.33k
- Followers Gained Last 28 Days: 3.26k
- Videos: 372
- Videos Average Play Volume: 61.80k
- Average Likes: 820
- Engagement Rate: 1.33%
Leo
- Creator ID: life_with_leochubbs
- Creator Follows: 532.80k
- Followers Gained Last 28 Days: 3.09k
- Videos: 236
- Videos Average Play Volume: 1.53m
- Average Likes: 311.29k
- Engagement Rate: 20.25%
Famous Alleyway
- Creator ID: alleywayking
- Creator Follows: 17.84k
- Followers Gained Last 28 Days: 3.00k
- Videos: 138
- Videos Average Play Volume: 5.91k
- Average Likes: 166
- Engagement Rate: 2.80%
Elliott 👌🏻
- Creator ID: ell9777
- Creator Follows: 7.21k
- Followers Gained Last 28 Days: 2.89k
- Videos: 22
- Videos Average Play Volume: 617
- Average Likes: 14
- Engagement Rate: 2.27%
CuppaPug
- Creator ID: cuppapug
- Creator Follows: 39.65k
- Followers Gained Last 28 Days: 2.70k
- Videos: 171
- Videos Average Play Volume: 137.52k
- Average Likes: 14.49k
- Engagement Rate: 10.54%
Elsalioncub 🐶🇺🇸🇬🇧
- Creator ID: elsalioncub
- Creator Follows: 287.09k
- Followers Gained Last 28 Days: 2.57k
- Videos: 538
- Videos Average Play Volume: 232.88k
- Average Likes: 20.17k
- Engagement Rate: 8.66%
Cutecatrock
- Creator ID: cutecatrock
- Creator Follows: 493.11k
- Followers Gained Last 28 Days: 2.56k
- Videos: 1.74k
- Videos Average Play Volume: 598.35k
- Average Likes: 101.91k
- Engagement Rate: 17.03%
South coast boss breeds
- Creator ID: south.coast.boss.breeds
- Creator Follows: 111.42k
- Followers Gained Last 28 Days: 2.48k
- Videos: 628
- Videos Average Play Volume: 10.87k
- Average Likes: 1.41k
- Engagement Rate: 13.01%
✨ ᏚᎯ ᏞᎬᎷ✨
- Creator ID: alms230
- Creator Follows: 36.33k
- Followers Gained Last 28 Days: 2.41k
- Videos: 249
- Videos Average Play Volume: 19.48k
- Average Likes: 428
- Engagement Rate: 2.20%
Herbey + Chomp
- Creator ID: alt_herbey
- Creator Follows: 392.12k
- Followers Gained Last 28 Days: 2.33k
- Videos: 853
- Videos Average Play Volume: 799.60k
- Average Likes: 146.88k
- Engagement Rate: 18.37%
🐱🖤Maxie & Foxie🧡🐱
- Creator ID: maxiecoon
- Creator Follows: 357.94k
- Followers Gained Last 28 Days: 2.15k
- Videos: 1.19k
- Videos Average Play Volume: 205.60k
- Average Likes: 22.92k
- Engagement Rate: 11.15%
BlackVelvet
- Creator ID: kitty.theduchess
- Creator Follows: 1.14m
- Followers Gained Last 28 Days: 2.03k
- Videos: 1.12k
- Videos Average Play Volume: 322.80k
- Average Likes: 49.17k
- Engagement Rate: 15.23%
Roweys_xl_bullys
- Creator ID: xlcreed
- Creator Follows: 507.29k
- Followers Gained Last 28 Days: 1.85k
- Videos: 162
- Videos Average Play Volume: 904.77k
- Average Likes: 103.76k
- Engagement Rate: 11.47%
Frankie Seamark
- Creator ID: henryshousegrooming
- Creator Follows: 362.90k
- Followers Gained Last 28 Days: 1.85k
- Videos: 1.16k
- Videos Average Play Volume: 133.61k
- Average Likes: 12.97k
- Engagement Rate: 9.71%
Kacie Smith
- Creator ID: daisy_and_dexter_
- Creator Follows: 113.55k
- Followers Gained Last 28 Days: 1.81k
- Videos: 315
- Videos Average Play Volume: 340.69k
- Average Likes: 44.02k
- Engagement Rate: 12.92%
Lenny
- Creator ID: goofylenny
- Creator Follows: 423.30k
- Followers Gained Last 28 Days: 1.80k
- Videos: 553
- Videos Average Play Volume: 561.13k
- Average Likes: 95.04k
- Engagement Rate: 16.94%
Enzo
- Creator ID: xlbullyenzo
- Creator Follows: 13.94k
- Followers Gained Last 28 Days: 1.72k
- Videos: 185
- Videos Average Play Volume: 10.63k
- Average Likes: 898
- Engagement Rate: 8.45%
Izzythecaique
- Creator ID: izzythecaique
- Creator Follows: 251.64k
- Followers Gained Last 28 Days: 1.69k
- Videos: 237
- Videos Average Play Volume: 506.35k
- Average Likes: 32.86k
- Engagement Rate: 6.49%
Kingsley
- Creator ID: kingsley_st_bernard
- Creator Follows: 191.41k
- Followers Gained Last 28 Days: 1.61k
- Videos: 688
- Videos Average Play Volume: 61.11k
- Average Likes: 8.60k
- Engagement Rate: 14.08%
Bubblebecca Pugs
- Creator ID: bubblebeccapugs
- Creator Follows: 36.10k
- Followers Gained Last 28 Days: 1.57k
- Videos: 480
- Videos Average Play Volume: 21.01k
- Average Likes: 2.02k
- Engagement Rate: 9.61%
𝓔𝓶𝓶𝓪 – 𝓛𝓸𝓾 ✌️🔥
- Creator ID: emmaloumagowan
- Creator Follows: 26.22k
- Followers Gained Last 28 Days: 1.47k
- Videos: 3.41k
- Videos Average Play Volume: 7.12k
- Average Likes: 189
- Engagement Rate: 2.65%
PawFixShop
- Creator ID: pawfixshop
- Creator Follows: 14.01k
- Followers Gained Last 28 Days: 1.46k
- Videos: 376
- Videos Average Play Volume: 3.40k
- Average Likes: 65
- Engagement Rate: 1.91%
Great British Dog Walks
- Creator ID: greatbritishdogwalks
- Creator Follows: 31.66k
- Followers Gained Last 28 Days: 1.44k
- Videos: 476
- Videos Average Play Volume: 55.18k
- Average Likes: 1.57k
- Engagement Rate: 2.85%
Paçalıdönek,roller,güvercin
- Creator ID: donekpigeonsuk
- Creator Follows: 59.49k
- Followers Gained Last 28 Days: 1.43k
- Videos: 289
- Videos Average Play Volume: 196.22k
- Average Likes: 4.87k
- Engagement Rate: 2.48%
Kelly
- Creator ID: ratbanter42069
- Creator Follows: 27.07k
- Followers Gained Last 28 Days: 1.40k
- Videos: 266
- Videos Average Play Volume: 568.45k
- Average Likes: 94.27k
- Engagement Rate: 16.58%
Mikey and Mia
- Creator ID: mikeyandmiaoffical
- Creator Follows: 116.24k
- Followers Gained Last 28 Days: 1.34k
- Videos: 424
- Videos Average Play Volume: 121.73k
- Average Likes: 14.92k
- Engagement Rate: 12.26%
Mother of Sausages
- Creator ID: motherofsausages
- Creator Follows: 644.86k
- Followers Gained Last 28 Days: 1.33k
- Videos: 594
- Videos Average Play Volume: 365.18k
- Average Likes: 67.00k
- Engagement Rate: 18.35%
Doggo Store
- Creator ID: doggostoreuk
- Creator Follows: 1.88k
- Followers Gained Last 28 Days: 1.29k
- Videos: 50
- Videos Average Play Volume: 5.25k
- Average Likes: 56
- Engagement Rate: 1.07%
PawPrints
- Creator ID: shoppawprints
- Creator Follows: 6.13k
- Followers Gained Last 28 Days: 1.28k
- Videos: 225
- Videos Average Play Volume: 22.87k
- Average Likes: 938
- Engagement Rate: 4.10%
Pure and Wild Pet Store
- Creator ID: pureandwildpetstore
- Creator Follows: 4.45k
- Followers Gained Last 28 Days: 1.26k
- Videos: 31
- Videos Average Play Volume: 17.29k
- Average Likes: 235
- Engagement Rate: 1.36%
jemma lewis
- Creator ID: jemshouseofdogs
- Creator Follows: 6.77k
- Followers Gained Last 28 Days: 1.19k
- Videos: 214
- Videos Average Play Volume: 32.98k
- Average Likes: 94
- Engagement Rate: 0.28%
XENA
- Creator ID: gsdxena
- Creator Follows: 220.40k
- Followers Gained Last 28 Days: 1.15k
- Videos: 1.55k
- Videos Average Play Volume: 23.54k
- Average Likes: 1.84k
- Engagement Rate: 7.83%
Bear 🐻
- Creator ID: our_dog_bear
- Creator Follows: 156.27k
- Followers Gained Last 28 Days: 1.13k
- Videos: 545
- Videos Average Play Volume: 14.96k
- Average Likes: 2.93k
- Engagement Rate: 19.58%
Zoe Chaplin
- Creator ID: zoechappers
- Creator Follows: 34.97k
- Followers Gained Last 28 Days: 1.12k
- Videos: 1.11k
- Videos Average Play Volume: 39.25k
- Average Likes: 3.63k
- Engagement Rate: 9.26%
Madelynne <3
- Creator ID: your_local_furbabies
- Creator Follows: 21.08k
- Followers Gained Last 28 Days: 1.11k
- Videos: 143
- Videos Average Play Volume: 28.35k
- Average Likes: 2.10k
- Engagement Rate: 7.42%
Kittysitty Cat Behaviourist
- Creator ID: kittysittycatbehaviour
- Creator Follows: 23.25k
- Followers Gained Last 28 Days: 1.08k
- Videos: 681
- Videos Average Play Volume: 3.62k
- Average Likes: 122
- Engagement Rate: 3.37%
Corky McCorker
- Creator ID: corkymccorker
- Creator Follows: 77.76k
- Followers Gained Last 28 Days: 1.06k
- Videos: 171
- Videos Average Play Volume: 166.02k
- Average Likes: 34.47k
- Engagement Rate: 20.77%
Train Up Pup
- Creator ID: trainuppupofficial
- Creator Follows: 3.67k
- Followers Gained Last 28 Days: 1.06k
- Videos: 177
- Videos Average Play Volume: 5.73k
- Average Likes: 121
- Engagement Rate: 2.11%
Helpops
- Creator ID: helpops
- Creator Follows: 17.83k
- Followers Gained Last 28 Days: 1.05k
- Videos: 247
- Videos Average Play Volume: 197.83k
- Average Likes: 35.33k
- Engagement Rate: 17.86%
Dogs Trust
- Creator ID: dogstrust
- Creator Follows: 31.50k
- Followers Gained Last 28 Days: 1.01k
- Videos: 212
- Videos Average Play Volume: 12.53k
- Average Likes: 1.67k
- Engagement Rate: 13.35%
Matt Geary
- Creator ID: mattgeekpride
- Creator Follows: 146.38k
- Followers Gained Last 28 Days: 1.00k
- Videos: 660
- Videos Average Play Volume: 204.04k
- Average Likes: 36.94k
- Engagement Rate: 18.11%
Hera & Hugo 💕
- Creator ID: hera.and.hugo
- Creator Follows: 64.81k
- Followers Gained Last 28 Days: 975
- Videos: 280
- Videos Average Play Volume: 219.89k
- Average Likes: 27.57k
- Engagement Rate: 12.54%
anna
- Creator ID: equiiianna
- Creator Follows: 51.54k
- Followers Gained Last 28 Days: 965
- Videos: 157
- Videos Average Play Volume: 328.07k
- Average Likes: 26.24k
- Engagement Rate: 8%
Perfect Paw Store
- Creator ID: perfect_paw_store
- Creator Follows: 22.23k
- Followers Gained Last 28 Days: 944
- Videos: 795
- Videos Average Play Volume: 70.95k
- Average Likes: 291
- Engagement Rate: 0.41%
Ivy Thomas-Cook
- Creator ID: jumpingwithivy
- Creator Follows: 97.33k
- Followers Gained Last 28 Days: 943
- Videos: 327
- Videos Average Play Volume: 158.28k
- Average Likes: 23.16k
- Engagement Rate: 14.63%
Megan Elphick
- Creator ID: elphick.event.poniess
- Creator Follows: 141.87k
- Followers Gained Last 28 Days: 927
- Videos: 124
- Videos Average Play Volume: 159.34k
- Average Likes: 22.82k
- Engagement Rate: 14.32%
Charlie & Cookie Co.
- Creator ID: charliecookie23
- Creator Follows: 4.64k
- Followers Gained Last 28 Days: 910
- Videos: 239
- Videos Average Play Volume: 1.97k
- Average Likes: 41
- Engagement Rate: 2.08%
Eirinn Reid
- Creator ID: eirinnreid
- Creator Follows: 480.48k
- Followers Gained Last 28 Days: 906
- Videos: 700
- Videos Average Play Volume: 1.03m
- Average Likes: 187.28k
- Engagement Rate: 18.09%
Petsforhomes.mu | Mauritius
- Creator ID: petsforhomes.mu
- Creator Follows: 25.31k
- Followers Gained Last 28 Days: 894
- Videos: 417
- Videos Average Play Volume: 64.16k
- Average Likes: 5.42k
- Engagement Rate: 8.45%
Dogtastic Bandanas
- Creator ID: dogtasticbandanas
- Creator Follows: 5.91k
- Followers Gained Last 28 Days: 878
- Videos: 378
- Videos Average Play Volume: 1.47k
- Average Likes: 79
- Engagement Rate: 5.36%
Dreamy Ponies
- Creator ID: dreamy.ponies
- Creator Follows: 557.10k
- Followers Gained Last 28 Days: 873
- Videos: 887
- Videos Average Play Volume: 199.35k
- Average Likes: 18.10k
- Engagement Rate: 9.08%
Cats of tiktok
- Creator ID: royal_persian_kittens
- Creator Follows: 806.91k
- Followers Gained Last 28 Days: 838
- Videos: 556
- Videos Average Play Volume: 677.96k
- Average Likes: 84.24k
- Engagement Rate: 12.43%
Lauren and The Horses
- Creator ID: chanceandphantom
- Creator Follows: 21.20k
- Followers Gained Last 28 Days: 835
- Videos: 506
- Videos Average Play Volume: 18.59k
- Average Likes: 1.66k
- Engagement Rate: 8.95%
🐶 Luna And Bear 🐶
- Creator ID: lunaandbearthebullies
- Creator Follows: 622.50k
- Followers Gained Last 28 Days: 821
- Videos: 947
- Videos Average Play Volume: 100.68k
- Average Likes: 16.46k
- Engagement Rate: 16.35%
Furtheloveoftoys
- Creator ID: furtheloveoftoys
- Creator Follows: 2.23k
- Followers Gained Last 28 Days: 807
- Videos: 135
- Videos Average Play Volume: 2.66k
- Average Likes: 55
- Engagement Rate: 2.06%
JoJo
- Creator ID: jojo27uk
- Creator Follows: 23.61k
- Followers Gained Last 28 Days: 787
- Videos: 317
- Videos Average Play Volume: 58.48k
- Average Likes: 1.84k
- Engagement Rate: 3.15%
Virginia & Lulu
- Creator ID: virginia.girtz
- Creator Follows: 323.60k
- Followers Gained Last 28 Days: 754
- Videos: 397
- Videos Average Play Volume: 150.73k
- Average Likes: 15.39k
- Engagement Rate: 10.21%
Kiki
- Creator ID: bettakiki
- Creator Follows: 286.98k
- Followers Gained Last 28 Days: 752
- Videos: 377
- Videos Average Play Volume: 619.64k
- Average Likes: 43.10k
- Engagement Rate: 6.96%
BigMac4Paws
- Creator ID: bigmac4paws
- Creator Follows: 32.10k
- Followers Gained Last 28 Days: 710
- Videos: 207
- Videos Average Play Volume: 102.48k
- Average Likes: 7.99k
- Engagement Rate: 7.80%
Sass&Bells 🦄
- Creator ID: sassandbells
- Creator Follows: 62.92k
- Followers Gained Last 28 Days: 709
- Videos: 381
- Videos Average Play Volume: 180.24k
- Average Likes: 20.80k
- Engagement Rate: 11.54%
The Dog Shack
- Creator ID: thedogshack
- Creator Follows: 11.53k
- Followers Gained Last 28 Days: 700
- Videos: 209
- Videos Average Play Volume: 4.48k
- Average Likes: 132
- Engagement Rate: 2.95%
Amy’s Pet Supplies
- Creator ID: amyspetsupplies
- Creator Follows: 6.48k
- Followers Gained Last 28 Days: 679
- Videos: 340
- Videos Average Play Volume: 4.88k
- Average Likes: 111
- Engagement Rate: 2.27%
frankiedoggy
- Creator ID: frankiedoggy1
- Creator Follows: 35.02k
- Followers Gained Last 28 Days: 671
- Videos: 330
- Videos Average Play Volume: 1.82k
- Average Likes: 430
- Engagement Rate: 23.57%
LyfewithLoz
- Creator ID: lyfewithloz
- Creator Follows: 15.85k
- Followers Gained Last 28 Days: 643
- Videos: 526
- Videos Average Play Volume: 100.46k
- Average Likes: 5.03k
- Engagement Rate: 5.01%
chpet02
- Creator ID: chpet02
- Creator Follows: 142.70k
- Followers Gained Last 28 Days: 640
- Videos: 51
- Videos Average Play Volume: 1.13m
- Average Likes: 140.13k
- Engagement Rate: 12.32%
Arthur and Bruno
- Creator ID: babyarthurandboxerbruno
- Creator Follows: 214.44k
- Followers Gained Last 28 Days: 627
- Videos: 1.83k
- Videos Average Play Volume: 167.14k
- Average Likes: 14.00k
- Engagement Rate: 8.38%
IhsanIqbal206
- Creator ID: ihsaniqbal206
- Creator Follows: 54.92k
- Followers Gained Last 28 Days: 607
- Videos: 2.32k
- Videos Average Play Volume: 23.00k
- Average Likes: 1.47k
- Engagement Rate: 6.39%
Phoenix Equestrian & Pet
- Creator ID: phoenixequestrianpet
- Creator Follows: 8.32k
- Followers Gained Last 28 Days: 603
- Videos: 641
- Videos Average Play Volume: 9.93k
- Average Likes: 564
- Engagement Rate: 5.68%
Mabels Natural Pet Supplies
- Creator ID: mabelspetsupplies
- Creator Follows: 931
- Followers Gained Last 28 Days: 599
- Videos: 104
- Videos Average Play Volume: 6.43k
- Average Likes: 164
- Engagement Rate: 2.54%
Lesley
- Creator ID: finandbebe
- Creator Follows: 32.96k
- Followers Gained Last 28 Days: 580
- Videos: 3.69k
- Videos Average Play Volume: 20.62k
- Average Likes: 1.42k
- Engagement Rate: 6.92%
Hamster Crazy
- Creator ID: nico_syrian_hamster
- Creator Follows: 106.39k
- Followers Gained Last 28 Days: 575
- Videos: 1.25k
- Videos Average Play Volume: 77.33k
- Average Likes: 6.11k
- Engagement Rate: 7.90%
Myfarm1981
- Creator ID: myfarm1981
- Creator Follows: 27.35k
- Followers Gained Last 28 Days: 566
- Videos: 2.82k
- Videos Average Play Volume: 582
- Average Likes: 63
- Engagement Rate: 10.82%
MY DOGGY
- Creator ID: mydoggy.uk
- Creator Follows: 1.13k
- Followers Gained Last 28 Days: 564
- Videos: 33
- Videos Average Play Volume: 661
- Average Likes: 13
- Engagement Rate: 1.97%
amy denton
- Creator ID: treacle.the.bay
- Creator Follows: 43.05k
- Followers Gained Last 28 Days: 555
- Videos: 314
- Videos Average Play Volume: 45.71k
- Average Likes: 7.35k
- Engagement Rate: 16.08%
Animoult
- Creator ID: animoult
- Creator Follows: 1.40k
- Followers Gained Last 28 Days: 555
- Videos: 79
- Videos Average Play Volume: 33.32k
- Average Likes: 438
- Engagement Rate: 1.31%
Wooftail Treats
- Creator ID: wooftail_treats
- Creator Follows: 1.16k
- Followers Gained Last 28 Days: 540
- Videos: 41
- Videos Average Play Volume: 398
- Average Likes: 11
- Engagement Rate: 2.76%
Skye Cotter
- Creator ID: skyecotter
- Creator Follows: 260.90k
- Followers Gained Last 28 Days: 513
- Videos: 1.46k
- Videos Average Play Volume: 204.89k
- Average Likes: 24.45k
- Engagement Rate: 11.94%
Chris Dawn J
- Creator ID: chris_dawn_j
- Creator Follows: 19.70k
- Followers Gained Last 28 Days: 513
- Videos: 873
- Videos Average Play Volume: 26.57k
- Average Likes: 2.51k
- Engagement Rate: 9.46%
Tedthenewfoundland
- Creator ID: tedthenewfoundland
- Creator Follows: 298.51k
- Followers Gained Last 28 Days: 511
- Videos: 1.05k
- Videos Average Play Volume: 115.58k
- Average Likes: 14.35k
- Engagement Rate: 12.42%
𝙿𝙰𝙸𝙶𝙴🐰🌈
- Creator ID: clementrabbitrescue
- Creator Follows: 38.90k
- Followers Gained Last 28 Days: 498
- Videos: 188
- Videos Average Play Volume: 47.80k
- Average Likes: 5.24k
- Engagement Rate: 10.97%
Pawsome Treats
- Creator ID: pawsome_treats
- Creator Follows: 4.61k
- Followers Gained Last 28 Days: 471
- Videos: 309
- Videos Average Play Volume: 1.18k
- Average Likes: 23
- Engagement Rate: 1.94%
Laura Ambridge
- Creator ID: lauraandtammy0
- Creator Follows: 47.66k
- Followers Gained Last 28 Days: 463
- Videos: 769
- Videos Average Play Volume: 108.27k
- Average Likes: 3.19k
- Engagement Rate: 2.95%
Dexter the skunk
- Creator ID: dexter_the_skunk
- Creator Follows: 77.40k
- Followers Gained Last 28 Days: 448
- Videos: 54
- Videos Average Play Volume: 198.72k
- Average Likes: 46.97k
- Engagement Rate: 23.64%
WhiteShepherds
- Creator ID: whitewonderwolfpack
- Creator Follows: 18.92k
- Followers Gained Last 28 Days: 442
- Videos: 428
- Videos Average Play Volume: 41.90k
- Average Likes: 2.15k
- Engagement Rate: 5
Puggy Smalls
- Creator ID: thepuggysmalls
- Creator Follows: 818.08k
- Followers Gained Last 28 Days: 432
- Videos: 820
- Videos Average Play Volume: 119.89k
- Average Likes: 13.21k
- Engagement Rate: 11.02%
GadgetR10ferretman
- Creator ID: gadgetr10
- Creator Follows: 148.07k
- Followers Gained Last 28 Days: 419
- Videos: 2.95k
- Videos Average Play Volume: 63.55k
- Average Likes: 4.79k
- Engagement Rate: 7.54%
Cool Hand Luke
- Creator ID: kathryn999h
- Creator Follows: 19.26k
- Followers Gained Last 28 Days: 415
- Videos: 1.87k
- Videos Average Play Volume: 29.94k
- Average Likes: 2.65k
- Engagement Rate: 8.85%
Ferret Tube
- Creator ID: ferrettube
- Creator Follows: 37.90k
- Followers Gained Last 28 Days: 412
- Videos: 609
- Videos Average Play Volume: 171.33k
- Average Likes: 18.15k
- Engagement Rate: 10.60%
TheFancyCatsWorld
- Creator ID: thefancycatsworld
- Creator Follows: 35.25k
- Followers Gained Last 28 Days: 406
- Videos: 1.62k
- Videos Average Play Volume: 57.84k
- Average Likes: 9.23k
- Engagement Rate: 15.97%
Pizza the Queen
- Creator ID: pizzathequeen
- Creator Follows: 324.40k
- Followers Gained Last 28 Days: 399
- Videos: 266
- Videos Average Play Volume: 444.21k
- Average Likes: 71.05k
- Engagement Rate: 16%
Mylo and Mousse
- Creator ID: mylo_the_mouser
- Creator Follows: 200.36k
- Followers Gained Last 28 Days: 390
- Videos: 211
- Videos Average Play Volume: 224.68k
- Average Likes: 61.66k
- Engagement Rate: 27.44%
furvikinguk
- Creator ID: furvikinguk
- Creator Follows: 1.15k
- Followers Gained Last 28 Days: 374
- Videos: 51
- Videos Average Play Volume: 18.17k
- Average Likes: 263
- Engagement Rate: 1.45%
cheeriothehammy123
- Creator ID: cheeriothehammy123
- Creator Follows: 42.05k
- Followers Gained Last 28 Days: 372
- Videos: 183
- Videos Average Play Volume: 255.87k
- Average Likes: 36.07k
- Engagement Rate: 14.09%
Hounds and Hers
- Creator ID: houndsandhers
- Creator Follows: 2.43k
- Followers Gained Last 28 Days: 370
- Videos: 169
- Videos Average Play Volume: 1.18k
- Average Likes: 38
- Engagement Rate: 3.20%
Betty & Bean
- Creator ID: betty_and_bean
- Creator Follows: 58.40k
- Followers Gained Last 28 Days: 356
- Videos: 245
- Videos Average Play Volume: 71.81k
- Average Likes: 8.20k
- Engagement Rate: 11.43%
K9CrewTreats
- Creator ID: k9crew__
- Creator Follows: 1.34k
- Followers Gained Last 28 Days: 351
- Videos: 22
- Videos Average Play Volume: 730
- Average Likes: 106
- Engagement Rate: 14.52%
Pennywell Farm
- Creator ID: pennywellfarmdevon
- Creator Follows: 16.04k
- Followers Gained Last 28 Days: 346
- Videos: 252
- Videos Average Play Volume: 174.46k
- Average Likes: 18.76k
- Engagement Rate: 10.76%
Alex Baxter
- Creator ID: alexbaxter_
- Creator Follows: 124.01k
- Followers Gained Last 28 Days: 344
- Videos: 755
- Videos Average Play Volume: 114.64k
- Average Likes: 19.50k
- Engagement Rate: 17.02%
chriscactus121
- Creator ID: chriscactus121
- Creator Follows: 12.60k
- Followers Gained Last 28 Days: 337
- Videos: 181
- Videos Average Play Volume: 1.85k
- Average Likes: 89
- Engagement Rate: 4.80%
WaltTheGsd
- Creator ID: waltthegsd
- Creator Follows: 16.52k
- Followers Gained Last 28 Days: 329
- Videos: 522
- Videos Average Play Volume: 15.98k
- Average Likes: 1.61k
- Engagement Rate: 10.10%
emmeequestrian
- Creator ID: emmeequestrian
- Creator Follows: 108.03k
- Followers Gained Last 28 Days: 329
- Videos: 583
- Videos Average Play Volume: 130.84k
- Average Likes: 18.74k
- Engagement Rate: 14.33%
Mithu n friends 🦜🐣
- Creator ID: naughty_parrot
- Creator Follows: 94.50k
- Followers Gained Last 28 Days: 320
- Videos: 799
- Videos Average Play Volume: 326.90k
- Average Likes: 15.14k
- Engagement Rate: 4.63%
Marley & Co Pet Supplies
- Creator ID: marleyncopetsupplies
- Creator Follows: 1.76k
- Followers Gained Last 28 Days: 309
- Videos: 21
- Videos Average Play Volume: 1.30k
- Average Likes: 58
- Engagement Rate: 4.43%
The Puppy Centre North East
- Creator ID: thepuppycentrenortheast
- Creator Follows: 4.36k
- Followers Gained Last 28 Days: 300
- Videos: 101
- Videos Average Play Volume: 4.41k
- Average Likes: 72
- Engagement Rate: 1.62%
Bone Appétit Treats
- Creator ID: bone_appetit_
- Creator Follows: 1.37k
- Followers Gained Last 28 Days: 296
- Videos: 32
- Videos Average Play Volume: 442
- Average Likes: 14
- Engagement Rate: 3.17%
Dogglebox
- Creator ID: dogglebox_the_dog_treat
- Creator Follows: 11.71k
- Followers Gained Last 28 Days: 287
- Videos: 565
- Videos Average Play Volume: 1.94k
- Average Likes: 32
- Engagement Rate: 1.65%
BM Trade Natural Dog Treats
- Creator ID: bmtradeuk
- Creator Follows: 622
- Followers Gained Last 28 Days: 284
- Videos: 34
- Videos Average Play Volume: 4.95k
- Average Likes: 36
- Engagement Rate: 0.73%
Isle For Dogs Boutique
- Creator ID: isle4dog
- Creator Follows: 11.31k
- Followers Gained Last 28 Days: 277
- Videos: 475
- Videos Average Play Volume: 2.61k
- Average Likes: 49
- Engagement Rate: 1.87%
JintyAndJonty
- Creator ID: jintyandjonty
- Creator Follows: 16.79k
- Followers Gained Last 28 Days: 275
- Videos: 636
- Videos Average Play Volume: 41.62k
- Average Likes: 7.13k
- Engagement Rate: 17.13
Eric Charming
- Creator ID: eric_charming
- Creator Follows: 75.64k
- Followers Gained Last 28 Days: 272
- Videos: 1.45k
- Videos Average Play Volume: 41.24k
- Average Likes: 4.92k
- Engagement Rate: 11.94%
EventingTok
- Creator ID: eventingequestrian
- Creator Follows: 53.33k
- Followers Gained Last 28 Days: 271
- Videos: 584
- Videos Average Play Volume: 57.76k
- Average Likes: 6.12k
- Engagement Rate: 10.60%
Liv Like Busby Pet Accessories
- Creator ID: livlikebusby
- Creator Follows: 12.11k
- Followers Gained Last 28 Days: 270
- Videos: 976
- Videos Average Play Volume: 4.09k
- Average Likes: 324
- Engagement Rate: 7.91%
LilPetChannel 🎥
- Creator ID: lilpetchannel_official
- Creator Follows: 85.95k
- Followers Gained Last 28 Days: 268
- Videos: 263
- Videos Average Play Volume: 68.86k
- Average Likes: 10.50k
- Engagement Rate: 15.25%
Caitlin Padgett- Para Rider
- Creator ID: toomanyequines
- Creator Follows: 65.83k
- Followers Gained Last 28 Days: 261
- Videos: 1.78k
- Videos Average Play Volume: 42.21k
- Average Likes: 4.28k
- Engagement Rate: 10.15%
Zeus & Hera Scottish Rotties
- Creator ID: zeusvomhausburns
- Creator Follows: 17.52k
- Followers Gained Last 28 Days: 260
- Videos: 125
- Videos Average Play Volume: 5.85k
- Average Likes: 318
- Engagement Rate: 5.43%
.baby._.frogs
- Creator ID: .baby._.frogs
- Creator Follows: 120.50k
- Followers Gained Last 28 Days: 251
- Videos: 44
- Videos Average Play Volume: 1.42m
- Average Likes: 59.18k
- Engagement Rate: 4.15%
Finn
- Creator ID: f_frz.03
- Creator Follows: 57.85k
- Followers Gained Last 28 Days: 248
- Videos: 249
- Videos Average Play Volume: 521.32k
- Average Likes: 34.02k
- Engagement Rate: 6.53%
Winston & Buddy
- Creator ID: winston_and_buddy
- Creator Follows: 81.92k
- Followers Gained Last 28 Days: 247
- Videos: 514
- Videos Average Play Volume: 127.98k
- Average Likes: 16.78k
- Engagement Rate: 13.11%
Mother Of Unicorns UK
- Creator ID: mother_of_unicornsuk
- Creator Follows: 600.07k
- Followers Gained Last 28 Days: 247
- Videos: 2.02k
- Videos Average Play Volume: 107.24k
- Average Likes: 13.42k
- Engagement Rate: 12.51%
Georgia Johnson
- Creator ID: georgiajohnson2002
- Creator Follows: 13.21k
- Followers Gained Last 28 Days: 234
- Videos: 295
- Videos Average Play Volume: 119.99k
- Average Likes: 22.47k
- Engagement Rate: 18.73%
Butternut Box
- Creator ID: butternutbox
- Creator Follows: 21.20k
- Followers Gained Last 28 Days: 233
- Videos: 293
- Videos Average Play Volume: 183.72k
- Average Likes: 2.03k
- Engagement Rate: 1.10%
Feathers & Fur Pet Shop
- Creator ID: feathersandfurpetservice
- Creator Follows: 3.05k
- Followers Gained Last 28 Days: 230
- Videos: 18
- Videos Average Play Volume: 3.04k
- Average Likes: 89
- Engagement Rate: 2.92%
Riding With Rhi
- Creator ID: ridingwithrhi
- Creator Follows: 75.88k
- Followers Gained Last 28 Days: 230
- Videos: 919
- Videos Average Play Volume: 69.42k
- Average Likes: 6.68k
- Engagement Rate: 9.63%
Boris 🐴💗
- Creator ID: boris_thecob
- Creator Follows: 21.50k
- Followers Gained Last 28 Days: 226
- Videos: 407
- Videos Average Play Volume: 86.05k
- Average Likes: 13.77k
- Engagement Rate: 16%
Which TikTok Influencers in the UK's Pet Industry should I use?
For brands aiming to penetrate the market using the Top 200 TikTok Influencers in the UK’s Pet Industry in August 2023, it’s paramount to choose the right influencer that resonates with your brand’s ethos and target audience. While the sheer number of followers is often considered a primary indicator, it’s the ‘Engagement Rate’ that frequently tells a more compelling story of an influencer’s genuine rapport with their audience. An influencer with a high engagement rate implies a more connected and interactive audience, which can result in better conversion rates. The ‘Followers Gained Last 28 Days’ is a useful metric to gauge an influencer’s current traction and momentum. Brands should also scrutinise the ‘Videos Average Play Volume’ and ‘Average Likes’ to understand the consistency of content engagement. The ‘Creator ID’ gives an insight into the influencer’s niche and style, ensuring alignment with the brand’s image. In the era of the TikTok Shop, these matrices come into play more than ever, acting as a compass for brands navigating the influencer market. By meticulously assessing these metrics, brands can ensure they collaborate with influencers who not only have a broad reach but also a deep and meaningful connection with their followers. Please note that these stats are taken from Fast Data website.