Amazon Appeal Letter
Let's Write Amazon Appeal Letter that Drives Results
Writing an amazon appeal letter can be tricky sometimes. It may be difficult for you to establish a flow for your letter. This post will help you a lot in developing an appropriate amazon appeal letter that can drive results. Let’s dive into it right now.
Brief Introduction About the Business
An Amazon Appeal Letter should begin with a brief introduction about Your Brand on Amazon. This shall include your seller account name, the relevant ASIN (if the ASIN is deactivated), and a reference to the underlying suspension. For example
“This is in response to the captioned subject wherein our amazon seller account/ ASIN …….has been suspended/deactivated due to ……..”
It,s Time to List the Issues that Caused the Suspension
After the Introduction, you shall be writing the issues that caused the suspension. The suspension emails from amazon require us to assess the business processes that are against amazon’s policies. After identifying amazon account suspension reasons, (if any) you are supposed to speak about these in your amazon appeal letter.
Two Approaches to state the issues that caused the Suspension
Depending upon the underlying case you can adopt two approaches. The preferred way is to acknowledge the mistake, apologize in a professional way and provide a proper plan of action that this was an honest mistake and that it would not happen again. Another way is to request politely that allegation made by amazon may be a mistake.
Don,t worry We are giving examples for your kind reference.
“We acknowledge the mistake we made. We …..(explain the exact procedure briefly)
We have realized this was totally against Amazon policies and we acknowledge this big mistake made by us. We shall be careful next time and are confident that this would not happen again”
Say if the suspension email is related to any policy violation and you believe you have not, then this portion will be like this:
“After receiving the email, we have reviewed all the activities performed in recent weeks and found no violation of Amazon policy. We believe that this email was sent erroneously as ……..(explain with evidence that the allegations made is a mistake)
However, the latter approach is risky and rarely adopted as if we as an aggrieved party could not prove with evidence that the amazon claim is wrong, we may face permanent account suspension.
Write a Solid Plan of Action
Share how you have addressed the situation so that it doesn’t occur again. In other words, describe the activities that you and your team have taken to solve the issues highlighted in the above portion. Ideally, keep them in the same order. Say if you have received the notice due to a High order defect rate, then the cause and the plan of action would be:
Cause of Suspension:
- We found that our shipments were delayed due to manual order processing. We were manually handwriting all the labels and it was causing delays in our order processing.
- We have now installed automated software called XYZ which will automatically download our Amazon orders and create labels automatically.
- We have now decided to not use Fulfil by Merchant anymore. We believe we are unable to continue this model as we don’t have enough resources.
- Next week we will ship our inventory to Amazon’s warehouse we have studied the IPI (Inventory Performance Index) in detail and we understand that we must maintain a good score of 400+ and we just want to stick with FBA only business model for the future.
Answer their Questions One by One
An appropriate plan of action shall be followed by a question and answer portion where you shall be answering all the questions raised by amazon. This portion is important because we want to make sure that amazon is satisfied with each of their question and we have provided comprehensive but concise answers for each of their concern about our Brand on Amazon.
Explain the Evidence Attached (if required)
Now, you shall be providing details about your vendors, relevant invoices, your legal name, and other relevant details to support your claims. Including the relevant evidence in your amazon appeal letter will almost seal the deal for you.
Nice Closing is Important
Nice closing and call to action should be the closing of your letter. It should be courteous just like any other professional letter.
“We will appreciate it if you could reinstate our amazon account. We will not disappoint you again”