This case study examines a relatively new player in the fitness equipment market that has quickly established itself as a go-to brand for cross-training enthusiasts. With innovative products like hammer kettlebells and adjustable weighted vests, this brand is changing the way athletes train, making their workouts more dynamic, challenging, and effective.
The fitness brand sought the expertise of E-Commerce Villa to enhance its sales and conversion rates on Amazon. E-Commerce Villa is well-versed in Amazon advertising services, offering proficiency in PPC advertising, product listing optimization, Amazon SEO, and driving external traffic. The brand faced challenges with high Advertising Cost of Sale (ACOS) due to poor conversion on certain search phrases and needed assistance in resolving listing suspension issues. E-Commerce Villa’s comprehensive approach helped the brand overcome these obstacles and achieve its objectives.