Top 200 TikTok Beauty & Fashion Influencers in the USA: The New Faces of Brand Promotion

Top 200 TikTok Beauty & Fashion Influencers in the USA: The New Faces of Brand Promotion

With the digital revolution in full swing, TikTok is at the forefront of influencer marketing. The app is more than just a platform for viral dances; it’s an arena for trendsetters, particularly in the realms of beauty and fashion. The U.S. beauty and fashion scene on TikTok is exploding, with creators showcasing their styles, tips, and favorite products to millions. As brands look to leverage this growing audience, here are the top 200 TikTok beauty and fashion influencers you should be keeping an eye on:

1. Meredith Duxbury (@meredithduxbury): With a staggering 18.51 million followers, Meredith’s engagement rate of 10.16% proves her appeal in the beauty sector. Her recent growth of over 200k followers in the last 28 days and an average video play volume of 4.71 million demonstrates her influential standing.

2. Jasmine Chiswell (@jasminechiswell): Jasmine’s vintage style has captured the hearts of 16.58 million fans. With nearly 625k likes per video, she’s a force to reckon with.

3. Mikayla Nogueira (@mikaylanogueira): This makeup guru boasts 14.73 million followers and an impressive engagement rate of 13.21%.

4. Bailey (@baileyspinn): Lighting up the platform with 14.63 million followers, Bailey’s engagement rate of 13.03% speaks to her authenticity and connection with her audience. The addition of over 217k followers in the recent month, coupled with a strong video play average of 2.26k, solidifies her as a rising influencer.

5. Emily Mariko (@emilymariko): Commanding the attention of 12.73 million followers, Emily’s unique content style yields an engagement rate of 9.03%. Her consistent uploads, averaging 1.36k plays, are a testament to her dedicated fanbase.

6. Liane V (@lianev): With a loyal following of 11.67 million, Liane’s consistency and charisma have given her an engagement rate of 6.69%. Despite a minor recent follower drop, her video plays averaging 786 show her steady influence.

7. Marc D’Amelio (@marcdamelio): Standing tall with 10.30 million followers, Marc has an astounding engagement rate of 16.29%. His presence is further enhanced by an average video play volume of 339, showcasing his stronghold in the influencer world.

8. Emmy Combs (@emmycombss): Emmy’s flair and style have captured 9.70 million followers, yielding an engagement rate of 8.81%. Her videos, boasting an average play count of 1.46k, continually captivate her audience.

9. Wisdom Kaye (@wisdm8): Wisdom, with a following of 9.23 million, boasts a remarkable engagement rate of 16.94%. With videos averaging 459 plays, his content has a far-reaching impact.

10. Glitterandlazers (@glitterandlazers): This vivacious content creator has attracted 8.43 million followers. With a steady engagement rate of 9.50% and videos that pull in an average of 1.03k plays, her influence is undeniable.

11. kay💖💛 (@kaylieleass): With 8.25 million followers hanging on to her every post, Kay boasts an engagement rate of 15.19%. Her videos, averaging 594 plays, demonstrate her magnetic pull on the platform.

12. saniya shaikh (@sanu.shaikh0786): Saniya’s magnetic appeal has gathered a tribe of 8.03 million followers on TikTok. With videos clocking an average of 1.17k plays and an engagement rate of 6.29%, she is unmistakably making waves.

13. via<3 (@iamoliviaponton): Olivia’s vibrant energy on TikTok has amassed her a following of 7.85 million. Despite a recent dip in followers, her engagement rate of 12.32% and videos that garner an average of 3.81k plays highlight her enduring popularity.

14. Juwan (@misocolorful): With a robust following of 7.68 million, Juwan’s unique content keeps his audience hooked, reflected in his impressive 18.04% engagement rate. The 1.01k average video plays further echo his significant influence.

15. HAIRSTYLIST (@brylkaproject): As the name suggests, this hairstyling maestro has 7.61 million enthusiasts. With an engagement rate of 4.23% and an average video play of 1.77k, they set trends in the beauty and hair domain.

16. icebox (@icebox): This account has dazzled 7.60 million followers. With an impressive 8.11% engagement rate and videos that command an average play of 422, their sparkle isn’t fading anytime soon.

17. Eva Gutowski (@mylifeaseva): Eva’s engaging content has garnered her 7.05 million followers. With videos averaging 665 plays and a strong engagement rate of 15.15%, she’s a force in the content creation world.

18. Valeriya Eros (@valeriya.eros): Valeriya’s appeal to 7.04 million followers is undeniable, evident from her 13.53% engagement rate. Her videos, averaging 1.22k plays, resonate deeply with her fans.

19. PAMI 🐒 (@pamibabyy): Commanding the attention of 6.78 million followers, Pami’s 13.43% engagement rate attests to her genuine connection with her audience. Her videos, with an average of 96 plays, continue to enthrall.

20. Parker Riley (@parkerlriley): With a loyal following of 6.25 million, Parker’s videos, which average 838 plays, are a testament to his unique flair. An engagement rate of 16.41% further solidifies his status as a top-tier influencer.

21. Siiri (@siiriparkss): Entertaining 4.24 million followers, Siiri’s standout content has been generating buzz, as evidenced by her 17.29% engagement rate. Her videos, which fetch an average of 1.61k views, reveal her impactful presence in the digital domain.

22. ElPepinjr (@elpepinjr): Captivating 2.21 million fans, ElPepinjr’s digital prowess is highlighted by an average video play count of 247 and a remarkable engagement rate of 12.17%.

23. 💸Original Dubai Housewife💸 (@lionlindaa): Embodying opulence, this creator has caught the eyes of 695.44k followers. With videos averaging 426 plays and a solid engagement rate of 9.35%, she offers a lavish peek into the Dubai lifestyle.

24. armin 👼 (@arminarshe): Armin’s creative spins on content have garnered him 824.34k admirers. The average video play count of 908 and an engagement rate of 16.28% underscore his dynamic digital presence.

25. Katie Farhood (@katiefarhood): Katie’s magnetic content has pulled in 2.81 million enthusiasts. With each video drawing an average of 1.22k views and a compelling engagement rate of 12.16%, she’s undeniably a rising star.

26. Karolrd14 (@karolrd14): Though having a modest following of 161.04k, Karolrd14 is not to be underestimated. With a hearty 7.94% engagement rate and videos that average 195 plays, this creator is on a promising trajectory.

27. Victoria 👑 (@thevictoriastory): Holding the attention of 385.76k followers, Victoria’s content sparkles with an average of 2.65k video plays. Her engagement rate of 15.29% echoes the deep connection she shares with her audience.

28. Natalie (@natviolette): With 2.32 million fans, Natalie’s allure is unquestionable. Her videos, which amass an average of 878 plays, coupled with an engagement rate of 14.52%, showcase her status as a top influencer.

29. Tori (@torii.block): Tori’s refreshing take on content has endeared her to 889.06k followers. Averaging 766 video plays and with an engagement rate of 7.57%, she’s carving out a significant niche for herself.

30. BOHO Alternative Med Spa (@bohomedspa): This unique account offers a blend of wellness and beauty, captivating 1.23 million followers. With an engagement rate of 9.01% and videos that receive an average of 426 plays, it’s a beacon for those seeking holistic rejuvenation.

31. Siiri (@siiriparkss): Siiri’s presence has attracted 4.24 million fans on the platform. Her content, averaging 1.61k plays per video, showcases her strong engagement rate of 17.29%, making her a sought-after figure on TikTok.

32. ElPepinjr (@elpepinjr): Drawing in 2.21 million followers, ElPepinjr’s content strategy has resulted in an average of 247 video plays and a notable engagement rate of 12.17%.

33. 💸Original Dubai Housewife💸 (@lionlindaa): With a unique flair, this Dubai Housewife entertains 695.44k followers. Her videos, which average 426 plays, achieve a solid engagement rate of 9.35%.

34. armin 👼 (@arminarshe): Armin’s enchanting content has amassed 824.34k followers. Boasting videos with an average of 908 plays, he has an engagement rate of 16.28%, marking his solid footprint in the TikTok community.

35. Katie Farhood (@katiefarhood): Captivating 2.81 million fans, Katie’s content strategy, which pulls in an average of 1.22k plays per video, reflects a commendable engagement rate of 12.16%.

36. Karolrd14 (@karolrd14): Karol has captured the attention of 161.04k followers. With videos that gather an average of 195 plays, his engagement rate stands at 7.94%, showcasing his rising influence.

37. Victoria 👑 (@thevictoriastory): Victoria’s regal aura has attracted 385.76k fans. Her content, with an impressive 2.65k average plays per video, boasts an engagement rate of 15.29%.

38. CeraVe (@cerave): The skincare brand CeraVe has effectively tapped into the TikTok audience with 1.24 million followers. With videos averaging 349 plays, they have a relatively low engagement rate of 0.91%, yet their massive following cannot be overlooked.

39. kendall🍒 (@kendallkiper): Kendall’s vibrant content has attracted 242.02k followers. Her videos, which receive an average of 630 plays, have resulted in an engagement rate of 16.68%, indicating her deep connection with her audience.

40. lizz gonzalez (@trompuditagonzalez): Engaging 564.99k followers, Lizz’s content, which garners an average of 2.04k plays per video, showcases her audience’s interest with an engagement rate of 2.77%.

41. Geena 🦋 (@geenahunt): Geena has amassed 636.03k followers and with her videos averaging 455 plays, she holds an 8.39% engagement rate. This showcases her rising influence in the TikTok community.

42. Skincare Bakery Shop (@skincarebakeryshop): This unique skincare brand has attracted 854.64k skincare enthusiasts. Averaging 1.38k plays per video, they engage their audience with a rate of 9.27%.

43. Theresa Van Dam (@theresavandamstylist): As a stylist, Theresa has styled her way into the hearts of 5.74 million fans. With videos that average 2.04k plays, she boasts a significant engagement rate of 19.91%.

44. Paulina Gallegos 🇲🇽 (@kiingpaulina): Representing Mexico, Paulina has garnered a following of 863.18k fans. Her videos, which average 413 plays, hold an engagement rate of 10.46%, showcasing her bond with her audience.

45. katie (@katiehub.org): Katie’s content strategy has pulled in a crowd of 1.37 million followers. Boasting an average of 2.09k plays per video, she has an engagement rate of 12.90%.

46. Nora (@norafawn): With 2.85 million fans, Nora’s videos which average 494 plays have resulted in an impressive engagement rate of 16.43%, proving her strong connectivity with her followers.

47. Meghan (@meghanlynncontent): Meghan, with her 348.26k followers, offers content that receives an average of 60 plays per video. Her engagement rate of 13.12% suggests a solid and invested fanbase.

48. Avery Katherine Wood (@averykatherinewood): Avery stands out with 1.48 million followers and her content, with an average play of 1.13k, boasts an engagement rate of 17.68%.

49. Emily Mariko (@emilymariko): Emily is a significant player with 12.73 million followers. Averaging 1.36k plays per video, her engagement rate is at 9.03%, marking her deep influence on TikTok.

50. Demi (@demingai): Demi’s captivating content has led to an audience of 2.72 million followers. With an average of 874 plays per video, she enjoys an engagement rate of 10.33%.

51. Chantelle Paige (@chantellepaige): With a fanbase of 2.59 million followers, Chantelle’s content averages 2.01k plays, reflecting her strong influence on TikTok. Her engagement rate of 15.71% highlights a strong bond with her audience.

52. Cardis Life (@cardisgang): Amassing 804.83k followers, this account witnesses an average of 625 plays per video. With an engagement rate of 9.61%, they maintain a good connection with their fans.

53. Princesas Reales official (@www.princesasreales): With a follower count of 475.35k, their content, which averages 684 plays, has led to an engagement rate of 6.64%.

54. aling5202 (@aling5202): This creator, with 79.70k followers, showcases content that garners an average of 185 plays. They engage with their audience at a rate of 10.60%.

55. aurora appice (@auroraappice): Aurora has secured 815.60k followers on her account. Her content, averaging 448 plays, has resulted in an engagement rate of 13.68%.

56. ligiapetit (@ligiafpetit): Ligia, with her 90.38k followers, offers videos that average 175 plays, translating to an engagement rate of 5.12%.

57. SirenBaby (@sirenbaby4): With 86.55k followers, their videos, which have an average play count of 425, yield an engagement rate of 3.46%.

58. Playing In Makeup By Yolondo (@yolondosalmon): Showcasing her makeup prowess to 339.07k followers, Yolondo’s content receives an average of 1.69k plays. This results in an engagement rate of 9.51%.

59. Johnny Ross (@mrjohnnyross): Johnny’s dynamic content has caught the attention of 1.40 million fans. Averaging 530 plays per video, he holds a strong engagement rate of 17.51%.

60. NailzKatKat (@nailzkatkat): A favorite in the nail art community, this creator has 2.30 million followers. Their videos, which average 602 plays, have led to an engagement rate of 7.63%.

61. Randy Pyron (@iamrandypyron): Boasting a following of 1.97 million, Randy’s content receives an average of 1.91k plays. With an engagement rate of 12.79%, he manages to maintain a notable interaction level with his audience.

62. monet mcmichael 🤍 (@monetmcmichael): With a vast 3.58 million followers, monet’s videos get an average of 1.35k plays, indicating a significant reach. Her content engagement rate sits at 15.74%, showcasing a strong bond with her fans.

63. Siena Filippi (@ssiiena): Siena, with her 453.30k followers, has content that garners an average of 2.45k plays. Her engagement rate of 12.95% suggests a decent level of audience interaction.

64. Dr. Jean Charles (@skinyoureinblog): Catering to 172.60k followers, Dr. Jean’s videos average 532 plays. An engagement rate of 6.73% hints at a moderate interaction with his followers.

65. Tara (@sameoldbrownsfan): With a follower count of 273.20k, Tara’s videos, on average, receive 278 plays. A high engagement rate of 19.23% reflects her content’s resonance with the audience.

66. Victoria Myers 🤍 (@victorialynnmyers_): Serving her 756.75k followers, Victoria’s content averages 577 plays. Her engagement rate stands at 12.46%.

67. Brooke (@brookiesburner): Brooke has secured 225.72k followers, and her content sees an average of 287 plays. Her relatively low engagement rate of 4.59% suggests room for improving audience interactions.

68. Miranduh_soto11 (@miranduhsoto_11): With a solid following of 2.83 million, Miranduh’s videos average 2.65k plays. She engages with her fans at a rate of 12.14%.

69. becca🍾 (@champagnebecca): Becca, with her fanbase of 1.84 million, showcases content that receives an average of 207 plays. Her high engagement rate of 19.43% indicates a potent connection with her audience.

70. Fabiana Velásquez (@byfabilicious): Fabiana interacts with her 909.32k followers by posting videos that average 1.22k plays. Her engagement rate is 6.19%.

71. STARFACE (@starface): STARFACE, with a following of 2.23 million, averages 1.56k plays on their content. Their engagement rate is 12.09%, which suggests a good level of audience interaction.

72. Viridiana Escalante (@viryescalantec): Catering to a fanbase of 2.43 million, Viridiana’s videos average a massive 4.94k plays. With an engagement rate of 9.66%, she maintains decent audience involvement.

73. Lisenlly Ferreira (@lisenllymakeup): Lisenlly, with her 305.27k followers, has content garnering an average of 925 plays. A moderate engagement rate of 5.09% indicates room for enhanced fan interactions.

74. ruthie (@makeuppbyruthie): Ruthie’s vast 4.89 million followers get to view content that averages 2.02k plays. The high engagement rate of 15.90% signifies her strong connection with her fans.

75. Sherri Family (@sherrifamily): Sherri’s content, which is showcased to 484.59k followers, receives an average of 86 plays. Despite the lower play count, her engagement rate is a decent 5.19%.

76. Fenty Beauty (@fentybeauty): The renowned brand, with 2.43 million followers, has an average play count of 1.21k on its content. A solid engagement rate of 11.11% indicates the brand’s effective interaction with its audience.

77. Tree Hut (@treehutusa): Catering to 1.23 million followers, Tree Hut’s videos average 560 plays, and they manage an engagement rate of 5.82%.

78. Vely Enciso (@velyenciso): With a following of 1.07 million, Vely’s content sees an average of 1.09k plays. Her lower engagement rate of 3% suggests potential areas of improvement.

79. avery (@averykroll1): Avery interacts with her 496.56k followers through videos that average 658 plays. A commendable engagement rate of 12.28% reflects her content’s resonance with the audience.

80. Emmy Combs (@emmycombss): With an impressive following of 9.70 million, Emmy’s videos get an average of 1.46k plays. Her engagement rate stands at 8.81%, which, considering her vast following, is quite impressive.

81. yuliii.t (@yuliii.t): Holding a strong base of 3.23 million followers, yuliii.t’s content garners an average of 636 plays. With an engagement rate of 6.39%, she maintains a decent connection with her audience.

82. HAIRSTYLIST (@brylkaproject): This hairstylist, with a whopping following of 7.61 million, averages 1.77k plays per video. The engagement rate sits at 4.23%, which is reasonable given the vast number of followers.

83. Birkin Babe☆ (@brikinbabe): Birkin Babe attracts 478.12k followers with content that sees an average of 825 plays. A high engagement rate of 17.69% suggests a strong rapport with her fans.

84. salarrea (@salarrea): With 288.31k followers, salarrea’s videos receive an average of 329 plays, and she enjoys an engagement rate of 11.01%.

85. Erica Taylor (@ericataylor2347): Erica’s content reaches her 1.10 million followers and gets an average of 1.06k plays. The engagement rate is 5.91%.

86. mo (@thatdollmo): Mo’s significant following of 5.62 million watches videos that average 900 plays. The engagement rate of 13.30% reflects her effective audience interaction.

87. Tik Toker (@pritydiy): Catering to 495.40k followers, this creator’s content averages 1.94k plays. However, the engagement rate is on the lower side, at 2.02%.

88. Julie Kay (@imjuliekay): Julie’s vast audience of 5.04 million enjoys content that sees an average of 2.99k plays. With an engagement rate of 10.25%, she retains a good level of audience interaction.

89. Mermeg (@mermeghair): Mermeg’s 390.39k followers get to view videos that average 1.88k plays. A decent engagement rate of 10.66% is indicative of her connection with her audience.

90. dani klarić (@daniklaric): Dani caters to a fanbase of 2.17 million. Her videos typically garner 929 plays on average, and she enjoys a high engagement rate of 15.01%.

91. Zoe Amira ✨ (@zoeamira1): Zoe Amira has a follower count of 290.33k and an average video play of 228. With her videos receiving an average of 900.63k views, she has an engagement rate of 11.90%.

92. Bless hutcherson (@blesshutchersonn): With 1.05 million followers, Bless Hutcherson’s videos average 1.72k plays. Despite a relatively low average view count of 92.40k, she boasts a high engagement rate of 27.67%.

93. Nicole (@nico1eodeon): Nicole reaches her vast 3.06 million audience with videos that get an average of 1.21k plays and 1.10 million views. Her engagement rate is 15.80%.

94. Yana ✨ (@yannalinnaa): Yana, with her 2.01 million followers, has content that averages 2.98k plays and 609.34k views, resulting in an engagement rate of 12.27%.

95. Aaliyah🧚‍♀️ (@edmflowerfairy): Aaliyah holds 191.30k followers, and her videos get an average of 670 plays and 39.68k views. Her engagement rate is 9.47%.

96. brynne (@brynnemarieeee): Brynne’s large following of 3.86 million watches videos that average 1.53k plays and 1.35 million views, giving her an engagement rate of 13.03%.

97. Hairbykenzie.t (@hairbykenzie.t): With a follower count of 246.36k, her content sees an average of 775 plays and 495.35k views. The engagement rate stands at 7.55%.

98. Lunden & Olivia (@lundenandolivia): This duo entertains 631.98k followers with videos that average 270 plays and 737.88k views. They have an engagement rate of 10.32%.

99. Chelsea Bananas 🍌 (@chelsea_bananas): Chelsea caters to 1.44 million followers, with videos that average 654 plays and 380.63k views. Her engagement rate is 11.02%.

100. kcup (@kristin_marino): Kristin Marino, with a following of 1.62 million, shares content that sees an average of 1.32k plays and 663.21k views, resulting in an engagement rate of 10.14%.

Beauty Category Creators

101. Slimeditto (@slimeditto): Slimeditto reaches a follower base of 369.18k with videos that average 1.22k plays. The videos gain an average of 371.01k views with an engagement rate of 2.64%.

102. ❤️‍🔥 ShopShoeHaul ❤️‍🔥 (@shopshoehaul.us): This account, focused presumably on shoe fashion, has 443.36k followers. Videos average 511 plays and gain 163.67k views. The engagement rate stands at 8.64%.

103. Jeneen sahtout (@jeneen_sahtout): Jeneen boasts a follower count of 695.13k. Her videos, which average 1.96k plays, pull in 497.41k views, leading to an engagement rate of 10.32%.

104. Brooklyn Nikole (@brooklynnikole): Brooklyn engages her 556.02k followers with content that averages 116 plays and receives 451.34k views. Her engagement rate is impressive at 15.34%.

105. ashley kay (@.ashley.kay): Ashley Kay has managed to gather 1.03 million followers. Her videos get an average play count of 2.43k and 314.31k views. Her engagement rate is 11.09%.

106. Loka Nails (@lokanails): Focused likely on nail art and designs, this account has 126.11k followers. Their videos see an average of 222 plays and a whopping 707.49k views. However, their engagement rate is on the lower side at 1.80%.

107. Бьютиблогер Леся (@lesyaacare): This beauty blogger engages her 783.81k followers with videos that average 800 plays and 852.81k views. Her engagement rate is 8.06%.

108. Barbara 🌸 (@perfectlyeccentric): Barbara boasts a substantial following of 1.88 million. With videos that average 890 plays and 548.30k views, she has an engagement rate of 4.66%.

109. catalinatrez (@catalinatrez): Catalina has a following of 125.64k, and her videos, on average, get played 837 times. These videos gain 138.15k views, leading to an engagement rate of 10.05%.

110. LadyPainted90 (@ladypainted90): With a follower count of 1.07 million, the content here sees an average play count of 2.01k. However, with an average view count of 116.56k, the engagement rate is notably high at 18.44%.

111. 𝗞𝗘𝗡𝗡𝗘𝗗𝗬 (@whokae): Kennedy reaches a fan base of 1.39 million, with her content playing 147 times on average and gathering 1.37 million views. The engagement rate for her content stands at 11.66%.

112. The Goddess Boys (@rjchumbley): With a massive following of 4.56 million, their videos get an average play of 1.02k and are viewed 954.28k times on average. Their engagement rate is robust at 14.47%.

113. Kilee Elizabeth (@killerkiballs): Kilee has a following of 185.53k. Her videos get played an average of 280 times, attracting 363.37k views and an impressive engagement rate of 18.90%.

114. revan (@birdzuum): Revan’s content reaches his 219.97k followers with an average of 24 plays and 84.84k views. His engagement rate is 13.60%.

115. Talitha Jane (@talithaajane): With 928.90k followers, Talitha’s videos average 512 plays and acquire 440.16k views. Her engagement rate stands at 17.36%.

116. iris (@irisxgrace): Iris engages her vast follower base of 1.83 million with videos that average 1.66k plays and 461.24k views. Her engagement rate is 13.87%.

117. 🦋ˢᵗᵘᶜᵏ ᵒⁿ ᵖˡᵘᵗᵒ 🦋 (@m.elici.a): This creator has attracted a following of 840.95k. Their videos get played an average of 1.29k times and gather 268.91k views, leading to an engagement rate of 17.84%.

118. Justice 🎨🪮 (@bigheadjustice): Justice, presumably an artist or creator, has a following of 2.37 million. Videos, on average, get played 689 times and achieve 952.02k views. The engagement rate is 13.38%.

119. wendy ly (@wendyskin): Wendy has managed to accumulate a following of 678.18k. With videos that get played 997 times on average, she garners 725.04k views and a 10.85% engagement rate.

120. YeelenOfficial (@yeelenofficial): Engaging a follower base of 1.24 million, the content from this account sees an average play count of 524 and a significant view count of 1.58 million. However, the engagement rate is lower at 3.50%.

121. Jade (@tr4shf33n): Jade’s videos are seen by her 586.00k followers, averaging 456 plays and 120.40k views. She has a notably high engagement rate of 20.68%.

122. ColourPop Cosmetics (@colourpopco): This cosmetics brand has a large following of 1.29 million. Their videos are played around 2.02k times on average, leading to 323.13k views. The engagement rate is at 4.42%.

123. Julianna | Amazon Finds (@julianna_claire): Julianna showcases Amazon finds to her 2.01 million followers, averaging 755 plays per video, and reaching 1.37 million views. Her engagement rate is 7.99%.

124. Lindsiann (@lindsiann): With a following of 304.74k, Lindsiann’s videos get played an average of 478 times, amassing 260.55k views. The engagement rate stands at 14.80%.

125. Braidtherapy803 (@braidtherapy803): This creator has a following of 692.73k and her content sees an average of 649 plays, resulting in 256.34k views. The engagement rate is 7.96%.

126. Reggeria (@lostxreggeria): With 249.98k followers, Reggeria’s videos average 1.12k plays and gain 516.27k views. Her engagement rate mirrors Julianna’s at 7.99%.

127. snitchery (@snitchery): Snitchery has a vast audience of 3.91 million. Her videos, on average, are played 344 times, receiving 1.99 million views. The engagement rate is impressive at 17.08%.

128. Sara Hesri (@sarahesri): Sara interacts with her 1.53 million followers with content that averages 189 plays and attracts 1.28 million views. The engagement rate stands at 7.51%.

129. Alexis Carey (@blondie.fro): Alexis’s videos are viewed by her 720.57k followers, averaging 177 plays and 649.87k views, leading to an engagement rate of 11.94%.

130. Lovely.wigs_usa (@lovely.wigs1): This account, with a follower count of 102.83k, sees its videos played around 226 times on average, resulting in 9.67k views. The engagement rate is lower at 4.69%.

131. Madeleine White (@madeleine_white): Madeleine boasts a follower count of 4.25 million. Her videos get an average of 892 plays, leading to 2.52 million views. She has a good engagement rate of 15.67%.

132. dannyjoefitness (@dannyjoefitness): This fitness enthusiast has 290.40k followers. His videos are played around 164 times on average, resulting in 287.77k views. The engagement rate is lower at 3.97%.

133. Lazhane 💇🏽‍♀️🤎 (@hairbynay247): Lazhane, presumably a hairstylist, has 334.46k followers. Her content averages 1.24k plays and amasses 275.57k views. She enjoys a decent engagement rate of 10.46%.

134. Valeriya Eros (@valeriya.eros): Valeriya commands an impressive following of 7.04 million. Her videos, on average, get 1.22k plays and reach 1.59 million views. The engagement rate is substantial at 13.53%.

135. Wenia (@hairbywenia_): Wenia, potentially another hairstylist, has a smaller audience of 55.30k. Her videos get played an average of 237 times and garner 75.68k views. The engagement rate is 4.21%.

136. Jaynee Ann 🦋 (@okshordie): Jaynee entertains her 1.44 million followers with content that averages 1.78k plays and attracts 376.83k views. The engagement rate is quite decent at 10.56%.

137. Alfredo Lewis (@alfredo_lewis): Alfredo’s videos are seen by his 677.63k followers, averaging 519 plays and 766.77k views. The engagement rate is moderate at 4.70%.

138. deanothebarber (@deanothebarber): Deano, presumably a barber, engages his 611.24k followers with videos that get played around 1.17k times, resulting in 254.21k views. He maintains an engagement rate of 11.13%.

139. Song Of Skin (@songofskin): With a following of 126.56k, this creator’s content sees an average of 725 plays and gains 131.02k views. The engagement rate stands at 10.05%.

140. Jayden Naomi (@blackhairedbrat): Jayden’s following sits at 873.18k. With 1.06k average plays per video, she accumulates 348.45k views, resulting in an engagement rate of 16.93%.

141. Gabbifariasx (@gabbifariasx): Gabbi engages her 55.00k followers with videos that see an average of 152 plays, resulting in 28.60k views. The engagement rate is 9.21%.

142. Abby Baffoe (@abbybaffoe): Abby’s content reaches her 674.47k followers with videos averaging 877 plays and accumulating 977.66k views. Her engagement rate stands at 6.43%.

143. Jack Savoie (@jack.savoie): Jack’s 58.55k followers view content that gets an average of 275 plays, leading to 123.76k views. The engagement rate is 6.71%.

144. kathleen.post (@kathleen.post): Kathleen has 151.53k followers. Her videos get played around 716 times on average, resulting in 280.31k views. The engagement rate is 9.69%.

145. Beastwitbrushes🎨 (@beastwitbrushes): This artistic creator has 90.90k followers. Their content sees an average of 216 plays, leading to 102.71k views. The engagement rate is a decent 14.29%.

146. 🌸SELF CARE SISTER🌸 (@estertaniaj): With a strong following of 2.44 million, this creator’s videos get played around 1.87k times, amassing 694.18k views. The engagement rate stands at 13.22%.

147. Mary 🦋 (@marydolll_): Mary’s 992.30k followers engage with her content, which gets played an average of 162 times, leading to 1.81 million views. The engagement rate is 11.34%.

148. Alle Brean (@alluredbeauty): Alle’s content reaches her 284.56k followers with videos that see around 291 plays, resulting in 488.47k views. The engagement rate is 9.77%.

149. Alesia Tess Ortega (@alesiatess): Alesia engages her 249.45k followers with videos that average 134 plays, garnering 813.57k views. The engagement rate is substantial at 15.96%.

150. NAGAM (@nagam_z): NAGAM boasts a following of 178.77k and an average video play count of 524, accumulating 722.18k views in total. The engagement rate stands at 12.86%.

151. Tj Watkins46 (@tjwatkins01): With 703.73k followers, Tj’s videos average 726 plays, which result in a total of 174.29k views. The engagement rate is notable at 18.48%.

152. Makenzie and Malia (@makenzieandmalia): This duo engages their massive 4.12 million followers with videos that receive an average of 1.66k plays, amassing 944.67k views. Their engagement rate is 15.98%.

153. Mariaagloriaa (@mariaagloriaaa): Mariaa has a following of 409.10k. Her videos get played approximately 1.32k times on average, leading to 69.53k views with an engagement rate of 9.69%.

154. <3 (@angelmonkeyz): This creator’s 48.53k followers engage with content that averages 165 plays, resulting in 27.52k views. The engagement rate is 4.75%.

155. Carlos Antonio Cervantes (@carlosantoniocerv): Carlos’ 1.41 million followers view content that averages 696 plays, leading to 402.15k views. His engagement rate is 7.88%.

156. Kelly Strack (@kellystrackofficial): Kelly’s 559.63k followers enjoy content that gets an average of 849 plays, totaling 513.33k views. The engagement rate stands at 4.75%.

157. Han Nah (@milfsupremacyy): Han Nah’s content reaches her 126.56k followers with videos that see around 1.36k plays, resulting in 140.12k views. The impressive engagement rate is 19.63%.

158. Finessa (@finessaluxehair): Engaging her 218.86k followers, Finessa’s videos get played approximately 268 times, leading to 258.98k views. The engagement rate is 11.23%.

159. Paige Piskin (@paigepiskin): Paige’s content is viewed by her 709.80k followers with an average play count of 235, accumulating 372.46k views. The engagement rate is 6.65%.

160. AJ (@beautywithaj): AJ has a follower count of 759.55k and an average video play count of 824. This results in a total of 151.64k views with an engagement rate of 10.68%.

161. fingertips_art (@fingertips_art): This account has 631.60k followers and videos that average 825 plays, accumulating 543.96k views. The engagement rate is relatively low at 2.79%.

162. Jasmine Tookes (@jastookes): Jasmine boasts a following of 919.68k. Her videos get played approximately 259 times on average, leading to 636.36k views. The engagement rate is 11.37%.

163. Bryana (@sisterbryana): With a substantial follower base of 1.30 million, Bryana’s videos receive an average of 1.56k plays, amassing 420.17k views. The engagement rate is quite high at 17.97%.

164. Christiana (@badbrownskinnn): Christiana engages her 1.50 million followers with content that averages 579 plays, resulting in 527.98k views. Her engagement rate is 15.38%.

165. Sheryl Rubio (@sherylrubio3): Sheryl’s content reaches her 1.02 million followers with videos that see around 312 plays, leading to 398.23k views. The engagement rate is 8.62%.

166. RonyaYvonne (@ronyayvonne): RonyaYvonne’s 1.77 million followers view content that averages 2.08k plays, accumulating 322.93k views. Her engagement rate is 9.53%.

167. Avery (@aves.t): Avery’s videos are played by her 123.11k followers around 272 times, resulting in 78.87k views. The impressive engagement rate is 24.91%.

168. Sarah Potempa (@sarahpotempahair): Sarah’s 1.52 million followers enjoy content that gets an average of 172 plays, totaling 941.67k views. The engagement rate stands at 8.16%.

169. taylor (@taylor_pfeffer): Taylor’s 2.25 million followers engage with videos that receive an average of 805 plays, amassing 1.27 million views. The engagement rate is 8.29%.

170. flashesofstyle (@flashesofstyle): This account has 223.80k followers and videos that average 295 plays. This results in a total of 306.50k views with an engagement rate of 13.90%.

180. Lauren (@laurenmarieneal): Lauren has a follower count of 240.60k. Her videos average 1.13k plays, leading to 31.38k views. The engagement rate is 5.67%.

181. TerapiaCorporal (@terapiacorporaloficial): With a follower base of 1.46 million, TerapiaCorporal’s content gets played approximately 1.54k times on average, amassing 525.91k views. The engagement rate is 4.02%.

182. charley 🙂 (@charleygrayyyy): Boasting a substantial 3.27 million followers, charley’s videos receive 1.26k plays on average, leading to 501.43k views. The engagement rate is notably high at 20.23%.

183. Cindy Chen Designs (@cindychendesigns): Cindy has a following of 1.98 million. Her videos average 1.34k plays, accumulating 529.39k views. The engagement rate is also high at 20.39%.

184. brynn ♡ (@kylo.brynn): Brynn’s content reaches her 108.32k followers with videos that see around 154 plays, resulting in 381.61k views. The engagement rate is 11.96%.

185. Jorge (@jorges_fades): Jorge engages his 1.09 million followers with videos that average 1.95k plays, resulting in 403.01k views. The engagement rate stands at 9.06%.

186. Dev (@_braggnbeauty): Dev’s 406.57k followers view content that averages 546 plays, leading to 480.61k views. The engagement rate is 10.37%.

187. icebox (@icebox): With a significant follower base of 7.60 million, icebox’s videos are played on average 422 times, amassing a massive 5.54 million views. The engagement rate is 8.11%.

188. H (@_haannaaa_1): H’s videos are viewed by her 240.31k followers around 172 times on average, resulting in 227.21k views. The engagement rate is 8.32%.

189. 𝐻𝓊𝓈𝓃𝑒𝓎a 🦋 (@husneyahassen): This TikToker has garnered a follower count of 86.25k. The average number of video plays is 335, which results in a total view count of 56.48k. The engagement rate for the account is 8.42%.

190. CUTEEONE Handmade Nails (@cuteeone_cynthia): With a follower base of 65.80k, the videos from this account see an average of 299 plays, leading to 446.87k views. The engagement rate is 1.82%.

191. Queen Bee x0 🐝 (@queen_beex0): This creator has managed to attract a follower base of 313.47k. With videos averaging 647 plays, the total view count is 162.12k. The engagement rate is calculated to be 6.28%.

192. Jordolux (@jordolux_): Jordolux has 230.11k followers on TikTok. The videos posted on this account get played approximately 563 times on average, resulting in 168.49k views. The engagement rate for this account is 12.36%.

193. Caroline Ricke (@richcaroline): Caroline has a substantial following of 3.17 million. Her content sees an average of 322 plays, amassing a total of 2.13 million views. The engagement rate is 17.68%.

194. 💖🌈 cybr.grl 🌈💖 (@cybr.grl): With a follower count of 2.00 million, the videos from this TikToker are viewed around 1.01k times on average. This results in a total view count of 214.50k with an engagement rate of 15.53%.

195. maria armstrong (@maria.layton): This TikToker has 188.07k followers. Videos posted on this account see an average of 450 plays, leading to a total of 138.91k views. The engagement rate stands at 9.49%.

196. Kait (@kaittnnicolee): Kait boasts a follower count of 1.58 million. The content gets played approximately 1.16k times on average, accumulating 367.60k views. The engagement rate is 10.01%.

197. PAIGE (@paigebrad): With 383.50k followers, the videos on this account average 509 plays, which results in 226.52k views. The engagement rate is notable at 17.02%.

198. Kristen Hancher (@khancherz): Kristen has a following of 932.70k on TikTok. Her videos get played around 134 times on average, amassing a total of 1.19 million views. The engagement rate is calculated to be 13.53%.

199. Hanskimarie (@hanskimarie): Hanskimarie has attracted a sizable follower base of 616.93k on TikTok. Her videos are played an average of 664 times, leading to a total view count of 465.88k. The engagement rate for this account stands at 12.96%.

200. Mya Michelle (@complexionsbymyamichelle): Mya Michelle has a following of 72.49k on TikTok. The videos she posts get played around 238 times on average, which results in a total of 426.03k views. The engagement rate for this TikToker is 11.58%.

Top 200 TikTok Creators beauty category usa

Brands looking to tap into the TikTok beauty and fashion market should consider partnering with these influencers. Their reach and engagement rates not only exhibit their popularity but also highlight their potential as effective brand ambassadors. These creators are reshaping the fashion and beauty scene, one TikTok at a time.

Note: The article above provides a condensed version based on the data provided. Real-life brand decisions should consider in-depth analyses of these creators and others, ensuring alignment with brand values and objectives.

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